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Client Resources

Introduction

The Ark in the Park website was built by Fledge Media using WordPress with the Divi theme as a base. The following document provides instructions for updating the website, as well as assessing its performance and getting help/support.

Contact

Kimberley Collins
Fledge Media
kimberley@fledgemedia.co.nz
021 049 1436

Website Guide

Google Analytics provides information on how people use your website through data such as how many people visit your website, how long they spend interacting with it, and how they found it.

How to log in

How to access the old website

How to edit a page

There are two ways to edit a page on your website. You can either use the Backend Builder or the Visual Builder.

We recommend you use the Visual Builder as you can see the changes being made as they happen.

How to access the Visual Builder

There are two ways to access the Visual Builder to edit a page on your website.

Option one

  • Go to the page you want to edit while logged in.
  • Select Enable Visual Builder in the admin menu at the top of the page.

Option two

  • Go to your Dashboard (org.nz/wp-admin) while logged in.
  • Go to Pages > All Pages.
  • Find the page you want to edit, move your mouse over the title and click Edit with Divi when it appears.

Option two

  • Go to your Dashboard (org.nz/wp-admin) while logged in.
  • Go to Pages > All Pages

Google Analytics

Google Analytics provides information on how people use your website through data such as how many people visit your website, how long they spend interacting with it, and how they found it.

Useful metrics

Some analytic metrics to start tracking in Google Analytics are as follows.

Bounce rate

This is the percentage of people who leave after interacting with a single page on your website. As a rule of thumb, a bounce rate between 26 – 40% is considered excellent, 41 – 55% is average and 56 – 70% is higher than average. Anything over 70% is concerning and may mean it’s time reconsider whether your landing page is working as it should.

Source

This is where your website traffic originated from: in other words, how people found your website (i.e. a search engine, they clicked through from social media).

Page views

This is how many times the pages on your website have been viewed. Unique views accounts for a single person going to the same page multiple times.

Average time on page

This is how much time people spend on your website. As a rule of thumb, the longer a person time spends on your website, the better, as it usually means they are more engaged.

Accessing your analytics

Get in touch about accessing your Google Analytics information.

We can provide access for you to access your Google Analytics dashboard directly if you would like to explore website data in-depth.

We can also set up a custom report that will be emailed to you monthly as a PDF with key metrics.

Resources

  • For more information about what metrics are measured by Google Analytics and how to interpret them, explore the Google Analytics Glossary library.
  • Google Analytics has an excellent help page where you can find information about everything from setting it up, to interpreting reports and improving your website outcomes.